Leicester City Football Club, a prominent English Football League team, has officially joined forces with the esteemed online betting brand 12BET for the 2023/24 season. This partnership designates 12BET as Leicester City's Official Betting Partner.
Notably, this isn't the first collaboration between 12BET and Leicester City F.C.; they previously joined forces as official sponsors during the 2016/17 EPL season. 12BET has a strong reputation for partnering with elite sports teams across the globe.
Established in 2007, 12BET offers highly competitive odds, including specialized in-play football betting options. The upcoming Leicester City F.C. matches are anticipated to be a highlight in the sports betting events across all 12BET platforms.
This partnership brings mutual benefits, enhancing the brand reputation of both brands. Having previously sponsored football teams like Sevilla, Arsenal F.C., and Wolverhampton F.C, 12BET has solidified its reputation as a leader in its industry. The partnership is expected to boost both profile and coverage among sports enthusiasts and journalists alike.
Leeds United has agreed a partnership with 12BET as its official betting partner in Asia.
The partnership will provide the sports betting and casino company, which was founded in 2007, with geo-targeted assets, club IP and other promotional material.
12BET become the latest brand to join the club’s partnership portfolio and will look to engage further with the already large fan base in Asia.
12BET Spokesman, Rory Anderson, said: "We are pleased to have partnered up with Leeds United and look forward to the exciting journey as the club drives to rejoin the Premier League."